About Us - The Bull & Bear

ABOUT THE BULL & BEAR

The Bull & Bear is McGill University’s premier student-run magazine. The publication is operated on an unpaid basis by an executive board of 6 members, an editorial team of 12, and a total staff of approximately 75. Semesterly print issues, published via the Management Undergraduate Society, serve as an in-depth and insightful view on the key issues and events on campus. Online, The Bull & Bear publishes on a rolling schedule multiple times per week across four sections: News, Business & Technology, Arts & Culture, and Opinion.

As of 2012, we offer professional media services, allowing campus groups to hire The Bull & Bear to create promotional material for advertising and sponsorship.

History of The Bull & Bear

Founded in 2003, The Bull & Bear served as the voice of the Desautels Faculty of Management on campus since inception. Monthly issues combined factual reports, discussion pieces, and entertainment articles in a newspaper format. It served to represent the unique faculty and student body of within Bronfman Building on campus and maintained a business-oriented theme. In 2012, The Bull & Bear officially rebranded as a magazine publication and implemented a shift to covering campus-wide news and events. As a monthly publication, a magazine format would better express our content in the best possible means and that we were better suited to exploring content on a deeper and more meaningful level.

How we operate

The Bull & Bear operates within the Management Undergraduate Society (MUS). As such, the MUS receives all revenues earned by The Bull & Bear, and pays for all expenses incurred by The Bull & Bear. There is no dedicated fee levy for the publication: all undergraduate management students pay a semesterly fee levy to the MUS, and the society uses part of this levy to provide ongoing financial support to all of its organizations. The Bull & Bear submits a budget to the MUS at the beginning of each academic year, including projected revenues and expenses, which are then approved by the MUS. The publication’s revenues are generally received from advertising, sponsorship, and photography services. Expenses may include issue printing, web hosting, and branded materials.

Mission statement

The mission of The Bull & Bear is to serve as a platform of knowledge, insight, and inspiration to the McGill community. As the premier student magazine on campus affairs, we seek to advance the Publication’s insightful reporting and presentation of in-depth analysis, with the ultimate goal of establishing The Bull & Bear as McGill University’s most reliable and enriching source of information.