The Effect of Colour in Football
Colours are associated with emotion. Red is the colour of anger. It provokes emotion and instantly grabs someone’s attention. Red…
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Brand Power: How Athletes Become Timeless
Basketball’s all-time great Michael Jordan retired over twenty years ago. Yet, a pair of Jordan’s shoes sold for over a…
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Seeing the Good and the Bad in Kobe’s Legacy
On Sunday, January 26, 2020, nine people died in a helicopter crash in Calabasas, CA. The victims were John and…
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One Year Later, McGill Athletes Remain Nameless
The 12 months following the referendum regarding the name change of McGill’s athletic teams have produced meager results. Anticipation and…
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